Students Learn to Create a Business – Tech Skills How To

cupcake business
cupcake business -detail from student powerpoint

I recently blogged from the 2011 US Innovative Education Forum (IEF) sponsored by Microsoft Partners in Learning. Here’s a guest post from, Kelly Huddleston, one of the teachers I met at the competition. For more on the competition and guest posts click the IEF tag. ~ Peter

Teacher: Kelly Huddleston, Franklin Road Academy (Nashville, TN)
Project: “Create a Business”
Abstract: Working with a partner, students create a business, beginning with creating a business plan, writing a mission statement and tag line, and then creating business cards and letterhead. Students also complete a series of spreadsheets to track their income and expenses, as well as produce a commercial and design a web site. Finally, students showcase everything to the rest of the class in a Power Point presentation.

Note: This was first posted on Kelly’s blog “To Kick A Pigeon and Other Musings”  For more samples of her students’ work and the rubrics she used click here

Kelly writes:

I saw an ad on Facebook for the Microsoft Innovative Education Forum, a conference hosted by Microsoft at their headquarters in Redmond, Washington, in July. They were seeking educators who could demonstrate how they used Microsoft products in their classes in unique, innovative, and real-world ways.

Microsoft experienced the highest number of applicants ever for this conference, and I was selected for one of the 100 slots. I am also the only educator in the entire state of Tennessee attending this all-expenses paid, two day, whirl-wind conference. I am quite excited and deeply honored.

Several have asked about my submission so I thought I’d detail it here.

For lack of a better name, I simply call this project “Create a Business.” Students in my Tech class, mainly freshman, do this project each semester, and I’ve been doing it for about eight years. It continually evolves and changes, but this is where I’m at now with it.

Basically, students create a business—as much as is feasible in four months and for high school freshmen. They can work with a partner or go solo. There are many things we leave out due to time constraints such as talking about incorporating, licensing fees, legal/liability issues, creating a shopping cart for their website, etc.

My only guidelines for the types of businesses they may pursue are:

  • All products/services must be legal.
  • There cannot be any minimum age requirements. For example, students are allowed to sell alcohol, tobacco products, firearms, permanent tattoos, etc.
  • They may not sell anything that is morally or ethically questionable even it satisfies requirements one and two.

 

Here’s the steps given to the students:

  1. Create a business plan detailing such things as the business name, products/services sold and their costs, contact information, operational hours, competition, etc. (Microsoft Word)
  2. Write a mission statement and tag line/slogan/motto. (Microsoft Word)
  3. Design a logo (Adobe Photoshop)
  4. Create business cards, letterhead, and other promotional print materials. (Microsoft Publisher)
  5. Create a series of six spreadsheets to track income, consumable inventory, capital expenses, fixed monthly expenses, payroll, and finally a net/profit loss statement for the first year with projections for the second year. (Microsoft Excel)
  6. Produce a :30 second commercial. (Microsoft Moviemaker)
  7. Create a website with a minimum of six pages: home page, about us page, contact us page, and pages to highlight all products/services sold—pictures, prices, descriptions, warranties/guarantees, return/shipping policies, customer testimonials, etc. (Adobe Dreamweaver)
  8. Create a presentation to showcase everything that was done to create this business. (Microsoft PowerPoint)
  9. Present everything to the rest of the class in a 10-15 minute presentation complete with professional business attire and bringing in “samples” of their products.

 

Implementation Tips

  1. Have a thorough grading rubric to present to students at the start of the project. I find students calculate their own grades as they go. Those who make As usually realize around the halfway point that need do some sort of extra credit to make an A. Those who don’t make the grades they desire cannot tell me they didn’t know something was required.
  2. Checkpoint progress throughout the process. For example, I will give my students one week to create their business cards and other Publisher documents. At the end of the week, I will check them off for a grade to make sure they are done and all basic requirements have been met. I do not grade their spelling, grammar, creativity or things of that nature at this time, although if I notice an error or design flaw, I will make suggestions.
  3. Show students finished examples of each new phase before they begin in. Example, before we start working on the commercial I will show my students dozens of examples of commercials the past group of students have produced. I will point out elements that were well done, creative and/or effective, and I will point out those items that could have been done better or should have done differently. I will show them A examples as well as C examples so they know what to expect going into it.

 

Outcomes

  • Due to the nature of our school, many of my students will become owners or managers of businesses someday. I’ve actually had students so inspired by this project to start or manage their own businesses while still in high school. I’ve also had students who enjoyed and excelled at the web design part so much, they later went on to make business web sites for friends and family—for pay.
  • Students are highly engaged in this project, often spending additional time outside the classroom working on it—by their choice, not because they have to. They are allowed a tremendous amount of freedom in design and creativity.
  • This project prepares them for their future careers in a very authentic, real-world manner.
  • I have had numerous parents each year comment to me how they wished they had a project like this when they were in school.
  • I’ve had many students and parents thank me for teaching them or their children things they will actually use in the “real world.” There is no greater complement to me.

If you are interested in the details of this project for your own use in your classroom, or if you are interested in Kelly’s perspective on the Innovative Education Forum, please contact Kelly via her blog. For more about Kelly click here.

Big Ideas and the Relevant Classroom

idea
idea

I just finished reading a provocative NY Times Op Ed piece “The Elusive Big Idea by Neal Gabler. 

Ideas just aren’t what they used to be. Once upon a time, they could ignite fires of debate, stimulate other thoughts, incite revolutions and fundamentally change the ways we look at and think about the world… The ideas themselves could even be made famous: for instance, for “the end of ideology,” “the medium is the message,” “the feminine mystique,” “the Big Bang theory,” “the end of history.” … In effect, we are living in an increasingly post-idea world … Bold ideas are almost passé. … Instead of theories, hypotheses and grand arguments, we get instant 140-character tweets about eating a sandwich or watching a TV show.

Big ideas have given way to 140-character tweets just as engaging interdisciplinary learning has been annihilated by the monotonous factoids of test prep.

My thoughts quickly turned from Gabler’s thesis to its implications for teaching and learning. Certainly our assessment mentality has narrowed the curriculum. In many classrooms, instruction has moved away from engaging and open-ended investigations to the monotony of test prep. Interdisciplinary projects have given way to measuring student achievement on routine standardize tests. Guess we can’t blame the loss of big ideas all on Twitter – NCLB is helping to stamp them out as well.

I can still remember a warm June day back in the mid ’70’s. I was in the final review for my 11th graders about to take the NYS Regents exam in American Studies. As I worked the blackboard trying to pull it all together, a student in the back row finally made some connections and blurted out something like, “I get it now, all those southern and eastern European immigrants came to the US to work in the new factories!” I publicly congratulated his “insight,” but inside I realized that I needed to stop the relentless parade of historical facts and focus on better connecting my students with history and its relevance to their lives.

One change I later made was to begin the course by administering a survey of a broad array of questions on issues such as civil and criminal rights, gender, social class, environment, economy, public policy. We would tabulate the results to reveal that we had different perspectives on many issues. First, we respectfully discussed them in small groups, then whole class. Eventually we looked to see how these perspectives had come to influence US history.

When it came to time to study the debate over the ratification of the constitution, my students didn’t have to ask the question – “why do we need to study this?” They realized that they were looking at “Round 1” of an ongoing debate over how strong the central government should be.

“Big ideas” flourished in the form of timeless historic questions that gave my students a connection to a more relevant, engaging history. With a more personal connection to history, they also developed a greater mastery of content and shifting historic perspectives. PS – they also scored well on the state tests. 

For more ideas see my post and downloadable Slideshare,  ”The Student As Historian – Resources and Strategies.”

Image credit flickr/nhuisman

How To Make the Block Schedule Work

block schedule
block schedule

Transitioning to a longer class (block schedule) is not as simple as combining what was taught in a few shorter lessons plans and throwing in some homework time at the end of class. It requires looking at the key elements of a lesson and re-thinking how they can be leveraged in the context of more instructional time.

  • Content – what knowledge and skills will be studied?
  • Process – what material and procedures will be used?
  • Product – what will student produce to demonstrate their learning?
  • Evaluation – how will the learning be assessed?

Instead of the block becoming an insufferable 80 minutes of having to “entertain” students, it becomes a learning environment filled with more student exploration and reflection on their progress as learners.

I’ve helped many teachers see the block as an opportunity to create a more engaging student-centered classroom by giving students some measure of decision making in these four elements. Instead of the block becoming an insufferable 80 minutes of having to “entertain” students, it becomes a learning environment filled with more student exploration and reflection on their progress as learners.

Of course, you can’t simply “throw students in the deep end” and expect them to take responsibility for all their learning decisions. But with scaffolding and support, students can take increasing responsibility for their reading, writing and critical thinking.

In support of a training project I’m conducting this week, I’ve created a Google web that features handouts, resources, videos and web 2.0 links. It also serves as a model for how Google docs and webs can be used as learning tools in the classroom.

Image credit: flickr/dibytes

Prisoner’s Dilemma – A Game Theory Simulation

Back in the 1970’s I taught a high school social studies course called “War and Peace Studies.”

A recent email exchange reminded me of a simplified version of the Prisoner’s Dilemma that I created for use in the classroom.

The Prisoner’s Dilemma is a fundamental exercise in game theory and serves as a great catalyst for discussions about decision making, communications, ethics and responsibility.

First, the classic example of the Prisoner’s Dilemma from Wikipedia:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated the prisoners, visit each of them to offer the same deal. If one testifies for the prosecution against the other (defects) and the other remains silent (cooperates), the defector goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?  

How I adapted for classroom use

Students were divided into two separate locations. (Group A and Group B). Once divided, I managed the game – shuttling between the two rooms. Both groups were given the same goal – “To accumulate as many points as possible without helping or hindering the other group.” In practice, I found that the point incentive generally faded away as groups just focused on their perception of “winning.”

I ran a series of 10 decision rounds. During each 5 minute round both groups were told make a group decision about the choice one of two colors – red or blue. See results chart below. I did not specify how they were to arrive at the decision within their groups. When each group has completed their decision, I shared results back to each group. As the decision rounds accumulated,  players faced the results of cooperation and betrayal.

To add another dimension to the dilemma, periodically (after decision rounds 3 and 6) I invited each group to send a negotiator to a neutral location (usually just the hallway). This was the only communication allowed between the groups. Generally each group was divided over both the instruction to give their negotiator (“bluff ’em” vs “make a deal”) and how to interpret the negotiator’s “report.” Sometimes groups even became mistrustful of their own negotiator.

It usually took about 45-50 minutes to set the game up and go through a series of 7-10 rounds with some negotiation breaks. The homework assignment was to write a reflection “What did I learn about myself during the game?” Loads of great discussion the next day with many great applications to history, current events, group process and ethics.

For great prompts to foster student reflection, see my post “The Reflective Student: The Taxonomy of Reflection.

Prisoners-results

Feature image by Spencer Tamichi on Unsplash

The Student As Historian – DBQ Resources and Strategies

New woman-wash day Over the last few weeks I’ve been guiding teams of teachers on reflective classroom walkthroughs. During the course of one of our “hallway discussions” I asked a social studies teacher, “who’s the historian in your classroom?” After a bit of give and take, we concluded that in the traditional classroom, the students get to watch (and listen) to the teacher be historian. 

That’s certainly what you would have seen early in my teaching career. I was the one doing most of the reading, reflecting and synthesizing of historic material. I thought my job was to distill it all and simplify for consumption by my students. It took me a few years to realize my job was to get the students to do the thinking.  I have spent my career developing teaching strategies and assembling resources that foster the student as historian. 

This downloadable SlideShare accompanies my workshop in “Teaching with Documents.” Don’t think of it as a presentation. It’s a online guide to resources and includes strategy illustrations from my workshop.

Link to presentation at SlideShare The Student As Historian

Image “The new woman – wash day”(1901) 
Library of Congress  cph 3b22851