Tag: Friends

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Is NCLB Narrowing the Curriculum?

A recent report by the Center on Education Policy entitled Is NCLB Narrowing the Curriculum? notes that since the passage of the NCLB, 71 percent of the nation’s 15,000 school districts have reduced the hours of instructional time spent on history, music and other subjects to make more time for reading/language arts and/or math. Twenty-seven percent of the districts reported reduced instructional time in social studies. Twenty-two reported cuts in science and twenty percent reported similar cuts in art /music. I guess the thinking is – if a subject is not tested, why teach it? Or perhaps they think that reading, writing and ‘rithmetic can only happen in English or math class.

Of course these shifts in instruction fall most heavily on low performing students. As if being a struggling learner is not punishment enough, increasing numbers are pulled out of classes that offer hands-on learning and outlets for their creativity. What awaits them is likely “drill and kill’ that doesn’t sound like much fun for students or their teachers.  Daily reading, writing and application of math should be common to every class. Let music students explore the mathematical elements of rhythm and then journal what they had learned.

Educational decision makers haven’t got the news that new technologies have spawned an explosion in creativity that could be harnessed to engage and support learners. They could take a lesson from the folks in Hollywood who are using innovative techniques to shore up the declining youth film audience. New Line Cinema is tapping into the creativity of their audience to promote their new film “Take the Lead” starring Antonio Banderas as a professional dancer who volunteers to teach NYC school kids all the moves. 

The Take the Lead  website includes a do-it-yourself music video maker. The viewer gets to select from a variety of images and sound styles and create their own movie trailer. They can enter it to win free stuff – like iPods. More importantly to the filmmakers – viewers can email their digital “mash-up” to friends to show off their emerging skills a music video auteur. Viral marketing at work.

Smothering struggling readers with remedial classes isn’t the answer. Instead educators might want to talk with designers of the “Take the Lead” music video maker. They said, “the goal is to encourage consumers to make a proactive decision to engage with the content… You can’t force-feed younger movie goers with traditional top down advertising…it’s all about giving these kids our trailers, our songs and letting them take control… our assets become their assets and that’s how they become fans of the movie.” Going Unconventional to Market Movies, NY Times 4.6.06

Glad to see that someone knows that engagement beats drill and kill.

For an update on this theme click here.

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So why aren’t your students publishing their own books?

We all struggle to create authentic writing experiences for our students. Imagine if they had an opportunity to see their work in print – and we’re talking about a real paperback.  Let them go through the process of writing, co-editing, illustrating and designing a book. Rigor and relevance meets motivation and self-directed study. I’ve gotten so excited by the results that I’ve done workshops to train teachers. You can see material and sample student books at my website Read > Think > Write > Publish.

I recently discovered Lulu.com – a print-on-demand publisher. I’ve used it to publish five books for a dear friend and author – Abe Rothberg. He wrote the manuscripts. I formated them in Word and converted them to a PDFs. I designed the covers in Photoshop and converted them to a PDFs. I uploaded the PDF files to the Lulu website. Cost so far – nothing!

Lulu doesn’t actually produce any books until one is ordered. Then the magic starts – Lulu takes my PDF files and produces a perfect-bound book and ships it to the buyer.

The money side at Lulu is pretty straightforward. No charge for uploading a book. (If you want to give it an ISBN number, that’s $35). Book production costs are $4.53 per book plus .02 per page black and white (.15 per page color). Example: a 50 page book with b/w text would cost you $.5.53 plus shipping. No costs are incurred until a book is ordered.  As a book author you can limit sales to only yourself, and buy unlimited books at cost (with a break on author’s orders of more than 25).  If you want to offer the books for sale to the public, you can set the price. You get 80% of the mark up over production cost. Lulu keeps 20% and sends you the royalty checks. They will also host your book as a downloadable e-Book for free.

BTW -  Abe has had a distinguished career as a journalist, university professor and author of seven published novels, two books of history, a collection of short stories, two children’s books, and a volume of literary criticism. His previous work was published by mainstream publishers and has been favorably reviewed in NY Times, Harper’s, Time Magazine, and Publishers Weekly. He’s also a dear friend and mentor whose previous work had gone out of print. We decided to cut out the middle man. For more on Abe go to his website – Abraham Rothberg

PS – I don’t work for Lulu