Literacy in a Copy / Paste World

Opening Day Faculty Keynote Address
Grayson County Schools
, Leitchfield, KY July  28, 2005

New technologies have put students in charge of the information they access, store, analyze and share. Yet many schools function as if they still controlled the flow of information.

The copy / paste culture creates a bottom-up takeover of the information flow. Our students can be creators as well as consumers of content. New technologies have unleashed individual and collective creativity and redefined the meaning of literacy in the digital age. This presentation answers the questions:

“What is literacy in the 21st century?”
“What can schools do to promote a new literacy in the copy / paste world?”

It explores exciting new opportunities to reinforce literacy and interact with students, colleagues and information in ways that can revitalize teaching and learning. Download Literacy-in-a-CopyPasteWorld.pdf (1.7 MB) pdf handout

I also ran a one day training session "Strategies for Rigor and Relevance" for about 130 Grayson County middle and high school teachers. We used my TurningPoint audience response system to gather teacher feedback and guide our discussion and planning. Here’s a report of the responder data Download Grayson-Audience-Response.pdf  (144 KB) pdf. TurningPoint can produce a variety of reports and can even track results by individual responder. Want to know more about TurningPoint response systems? Contact Mike Venrose at mvenrose@turningtechnologies.com

Read > Think > Write > Publish – The Power of Student Publishing

I’ve launched a new website Read > Think > Write > Publish to promote publishing, an activity that enables students to think like writers, to apply their learning strategies and to organize and express their learning. The site provides sample student books and writing prompts.

Students at-risk for literacy need immersion in literacy tasks, reading and writing, that replicate the real world because they are the learners who lack the schema that defines literacy in the real world. Without publishing the student does not complete the writing process so they never rise above the level of “school work” to “real work.” They never function as a writer. Literacy must be grounded in the real world to have value.

Publishing student writing encourages the reluctant writer by strengthening self-confidence, rewarding interest and promoting a positive attitude toward writing.
When students publish, they think like writers. They have to problem-solve and make decisions as writers to assume the responsibility of a published writer. This supports them as readers. If they haven’t written themselves, they have trouble analyze another writer’s work. If they have experience they know what to look for and how to evaluate what they see. Publishing is an excellent method to accomplish three central tasks:
• Understand topics thoroughly
• Actively use the information they assemble
• Move knowledge into one’s schema

Is NCLB Narrowing the Curriculum?

A recent report by the Center on Education Policy entitled Is NCLB Narrowing the Curriculum? notes that since the passage of the NCLB, 71 percent of the nation’s 15,000 school districts have reduced the hours of instructional time spent on history, music and other subjects to make more time for reading/language arts and/or math. Twenty-seven percent of the districts reported reduced instructional time in social studies. Twenty-two reported cuts in science and twenty percent reported similar cuts in art /music. I guess the thinking is – if a subject is not tested, why teach it? Or perhaps they think that reading, writing and ‘rithmetic can only happen in English or math class.

Of course these shifts in instruction fall most heavily on low performing students. As if being a struggling learner is not punishment enough, increasing numbers are pulled out of classes that offer hands-on learning and outlets for their creativity. What awaits them is likely “drill and kill’ that doesn’t sound like much fun for students or their teachers.  Daily reading, writing and application of math should be common to every class. Let music students explore the mathematical elements of rhythm and then journal what they had learned.

Educational decision makers haven’t got the news that new technologies have spawned an explosion in creativity that could be harnessed to engage and support learners. They could take a lesson from the folks in Hollywood who are using innovative techniques to shore up the declining youth film audience. New Line Cinema is tapping into the creativity of their audience to promote their new film “Take the Lead” starring Antonio Banderas as a professional dancer who volunteers to teach NYC school kids all the moves. 

The Take the Lead  website includes a do-it-yourself music video maker. The viewer gets to select from a variety of images and sound styles and create their own movie trailer. They can enter it to win free stuff – like iPods. More importantly to the filmmakers – viewers can email their digital “mash-up” to friends to show off their emerging skills a music video auteur. Viral marketing at work.

Smothering struggling readers with remedial classes isn’t the answer. Instead educators might want to talk with designers of the “Take the Lead” music video maker. They said, “the goal is to encourage consumers to make a proactive decision to engage with the content… You can’t force-feed younger movie goers with traditional top down advertising…it’s all about giving these kids our trailers, our songs and letting them take control… our assets become their assets and that’s how they become fans of the movie.” Going Unconventional to Market Movies, NY Times 4.6.06

Glad to see that someone knows that engagement beats drill and kill.

For an update on this theme click here.

More than half of online teens have created content for the internet

A report by the Pew Internet & American Life Project states,

“Thanks to the internet, American teenagers can engage media material and create their own content in ways their parents could not. Today’s online teens live in a world filled with self-authored, customized, and on-demand content, much of which is easily replicated, manipulated, and redistributable. The internet and digital publishing technologies have given them the tools to create, remix, and share content on a scale that had previously only been accessible to the professional gatekeepers of broadcast, print, and recorded media outlets.”  Download Report  (253 kb) pdf

Educators and parents should applaud teen initiative and creativity. The new copy / paste culture fosters a bottom-up takeover of the information flow. Will teens upload more than they download?  Will the audience become the show?

Question: How is Google Maps different from NCLB?

Answer: It creates an environment to construct your own knowledge.

Most have used one of the popular online map sites. What makes Google Maps different is it’s has left its source code open to encourage programmers to link to their data bases to develop their own web-based geographic information systems. The result is an explosion of interactive map sites – UK autumn colours, Indiana University housing, records of bird sightings in India, and New Orleans businesses that have reopened. They’re growing so quickly that there’s a site  Google Maps Mania to help you keep up with all the new Google Map mashups. I used a free web-based service to do a Google Map of my recent clients.

Do I expect students to learn how to design Google Map-based program? No, but couldn’t students be given a chance to use information in more original and creative ways. The digital revolution has unleashed a flood of creativity with scores of new tools to copy, edit, alter, mix and redesign.

It’s too bad NCLB wasn’t based on a similar philosophy. Driven by growing accountability, students are rushed through an overcrowded curriculum with little time for reflection and few chances to create their own meaning. Last I checked “synthesis” was near the top of Bloom’s taxonomy.